When marketers don’t think consumers are looking, they eagerly discuss new ways to violate people’s privacy.(Dreamstime/TNS)
If anyone should be capable of communicating in plain English, you'd think it would be the Association of National Advertisers, an organisation of nearly 2,000 companies, representing 25,000 brands, that touts itself as “the voice of the marketer”.
I got my hands on a recent report from the association's data, marketing and analytics division titled Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace.
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