H&M is testing a system that would allow online customers to try before purchasing.
Fast fashion giant H&M is trialing a new payment strategy that would give online shoppers the chance to ‘try before they buy'.
The Swedish retailer has teamed up with Klarna, a European tech company and payment provider, to work on the H&M Club1 payment programme. The partnership will focus on an enhanced omni-channel customer payment offering, which is set to go live in 14 of the brand's markets – including the UK and Sweden – in 2019.
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