Deutsche Telekom AG is betting that building the Netflix of videogames can stave off competition from the likes of Alphabet Inc’s Google and Microsoft Corp in the burgeoning sector of cloud gaming.

The German phone company said it will open MagentaGaming, which allows users to stream more than 100 titles, to beta testers on Aug 24. Microsoft and Google plan to start their comparable xCloud and Stadia services in October and November, respectively. Companies are investing heavily in the service because the technology relies on superfast Internet access and eliminates the need for expensive hardware, paving the way for millions of additional gamers to become customers.