Google accused of ripping off digital ad technology in US lawsuit


  • TECH
  • Tuesday, 16 Jul 2019

FILE PHOTO: A sign is pictured outs a Google offcie near the company's headquarters in Mountain View, California, U.S., May 8, 2019. REUTERS/Dave Paresh

Alphabet Inc's Google LLC was hit on July 15 with a US lawsuit alleging it copied a smaller firm's patented digital advertising technology.

Impact Engine Inc filed the complaint in federal court in San Diego, California, alleging various Google online advertising platforms, including Google Ads and Google AdSense, infringed on six patents.

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