LOS ANGELES: Facebook is stepping up efforts to lure creators from all corners of the world to its Watch platform, dangling not only the promise of connecting with communities but making serious money from their content through ads.
As part of wooing content creators to Facebook Watch – as the social giant continues to play catch-up to YouTube – the company is rolling out a large presence at the first-ever VidCon London, which runs this week Feb 14-17 at London ExCel convention centre. In addition, it’s holding an invite-only Facebook Creator Day in London on Feb 11-12 with a deeper dive on how to build a presence, grow community, and turn video production into a full-time job on Facebook.