(FILES) In this file photo taken on May 16, 2019, a woman takes a picture with two smartphones in front of the logo of the US multinational technology and Internet-related services company Google as he visits the Vivatech startups and innovation fair, in Paris. - The US administration is stepping up scrutiny of Big Tech firms, which could result in a series of drawn-out legal battles aimed at reining in -- and potentially breaking up -- giants such as Google, Amazon and Facebook. The Department of Justice and Federal Trade Commission have carved out territory for the investigations to set the stage for reviews of the dominance of the largest of the Silicon Valley firms, media reports said on June 3, 2019. (Photo by ALAIN JOCARD / AFP)
The advertising industry’s annual gathering on the French Riviera has become a recurring cycle of contrition from technology giants and admonishment from the Mad Men.
In 2017, it was YouTube apologising for ads appearing next to jihadist terror videos. In 2018 came Facebook Inc’s mea culpa for a data privacy scandal. This year, Facebook regretted live-streaming a mass shooting in New Zealand and YouTube battles the spread of hate speech.
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