LOS ANGELES: Advertisers are tracking you across the Web to build profiles and personalise ads. Firefox maker Mozilla now wants to help consumers bury their tracks, and throw off advertisers, with a fun little hack. 

The non-profit browser maker launched a new website called Track This on June 26 that opens 100 browser tabs to confuse ad trackers. Visitors simply choose one of four different generic consumer profiles, selecting whether they want to impersonate someone “filthy rich”, a “hypebeast” trend setter, a doomsday prepper or an influencer.