The US National Basketball Association (NBA) invested in a basketball analytics app backed by Toronto Raptors point guard Jeremy Lin as part of broader efforts by the league to embrace advanced technology.

NEX Team, developer of the HomeCourt app, raised US$8.5mil (RM34.94mil) in its recent series A funding round from investors including the NBA, which has also become a strategic partner. The app uses artificial intelligence (AI) to track and analyse how a basketball player makes shots during training or in a game. Its features have since expanded to include more drills and augmented reality.