Manchester City was the world’s fifth-highest revenue generating soccer club in the 2017/18 season, according to a study by Deloitte. While the big clubs still make most of their money from broadcast rights and merchandising, they’re looking for ways to use technology to offer privileged access to fans. — Reuters
Silver Lake’s expensive foray into English football reflects the soaring value of live matches and a bet that Manchester City’s hundreds of millions of fans represent a big revenue opportunity.
The US private equity firm is buying just over 10% of City Football Group Ltd for around US$500mil (RM2.08bil), the companies said on Nov 27, valuing the club’s owner at US$4.8bil (RM20.02bil). That’s one of the highest-ever price tags for a professional sports group.
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