LOS ANGELES: YouTube starting this month is requiring all creators, regardless of location and whether or not they produce content intended for children, to designate whether their videos are made for kids. And many YouTubers are concerned that the new rules will hurt their monetisation – or even expose them to fines if their content is mislabelled.

The change is the result of YouTube's US$170mil (RM709.51mil) settlement with the FTC and the New York Attorney General for alleged violations of the US Children's Online Privacy Protection Act (COPPA). The law prohibits Internet companies from collecting data from kids 13 and under – and YouTube was accused of violating that law.