A live-streaming anchor (2nd from right) and her assistant promoting a facial mask through a livestreaming session before the 11.11 Singles' Day shopping festival, at her studio in Hangzhou, Zhejiang province, China. — Wang Xiao/Chengdu Economic Daily/Reuters
He Hai opens more than a thousand clams in front of the camera every day. As the owner of an online jewellery shop on Taobao, he showcases fresh pearls for his customers who watch the live streaming and place orders right away.
Growth in live-streaming shopping now contributes 80% of revenue at his UU Pearl store. On the day of the Double 11 shopping festival, the store generated 100,000 yuan (RM59,186) in sales, mostly from live streaming, three times the normal daily volume.
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