Nintendo finally brings Switch to tough Chinese market


This isn’t Nintendo’s first attempt to crack the Chinese market. — Bloomberg

Tencent Holdings Ltd and Nintendo Co announced they’ll begin selling the Switch console in China Dec 10, a long-anticipated entry into the world’s biggest gaming arena.

Nintendo’s signature device will sell for 2,099 yuan (RM1,241), about the same as elsewhere around the world. Mario Kart 8 Deluxe and Mario Odyssey will join the already-greenlit Super Mario Bros. U Deluxe among the first crop of Switch titles in the coming weeks. Nintendo is also preparing to introduce the Switch Lite – a cheaper version of the console intended to boost the device’s mainstream appeal – to China at a future date, development partner Tencent said in a social media post on Dec 4.

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