MANY homegrown celebrities have managed to bring their name to fame in the entertainment industry, but few actually have had the courage or business smarts to turn their popularity into a thriving brand or product. Malaysian pop sweetheart Datuk Siti Nurhaliza, who made her breakthrough in the music scene in 1995, is one of the few celebrities bold enough to capitalise on her brand name in the business world.

There is nothing to stop this singer-turned-entrepreneur these days.