KUANTAN: Pahang Government has taken pro-active moves to protect its tourism products, be it arts, packed food, fashion design, textiles and fabrics, and others, with its firm and continuous promotions on the carrying out of “Pahang Pride” (PP) or in local dialect of “PohPaleh Pahang” (Pahang’s wonderful, great and prominent).

State Arts, Tourism and Culture Committee chairman Datuk Mohd Sharkar Shamsuddin said it was timely for the all Pahang-made products, produced and marketed to display the “Pahang Pride” logo which will be endorsed by the Sirim in determining its genuineness, quality control and originalities.