Director Khoo Suat Teow and brand manager Lee Ai Fong of Goin Places. Catering from a clientele ranging from grandparents to babies, Goin Places began to soar at a time when Korean drama, Winter Sonata became popular, which explains the companys fashion direction. In the early years, it was not unusual for the label to top the floor during sales with a daily take of RM 20,000 when they were still a consignment counter
As P. LAL Store group managing director Minesh Doshi recalls it, the first Malaysian entity to venture into the winter wear business was his father, Bhansuklal who started the trend in the 1970s.
“We were not the first in Malaysia, but South-East Asia,” says Doshi proudly. Now 47, he runs the winter wear division from their new store in Jalan Gasing, Petaling Jaya.
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