PASIR PUTEH: Tourism Malaysia is counting on all parties, particularly state governments, to help it achieve its goal of 30 million tourist arrivals in conjunction with Visit Malaysia 2020, says its senior director (domestic and events) Mohd Nasir Kushairi.

“Next year’s campaign is estimated to generate RM100bil in returns,” he said at a corporate social responsibility prog­ramme held at Pantai Bisikan Bayu here, where 80 participants cleared the beach of rubbish.