All smiles: Swift performing during 11.11 Global Shopping Festival gala in Shanghai. — AFP
Shanghai: Chinese consumers closed in on a new spending record during the annual “Singles’ Day” frenzy, the world’s biggest 24-hour shopping event, which kicked off this year with a glitzy show by US megastar Taylor Swift.
E-commerce leader Alibaba said that within the first 12 hours, nearly 192 billion yuan ($27.4bil/RM113bil) had been spent – apparently on pace to shatter last year’s full 24-hour record of $30.7bil (RM127bil).
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