A hotel employee testing the LED mood light in a capsule at the new Bobobox hotel on Panglima Polim Street in South Jakarta. - The Jakarta Post/ANN
JAKARTA (ANN): Homegrown capsule hotel start-up Bobobox has set its crosshairs on a multi-billion dollar domestic hotel market in Indonesia, aiming to be in 100 locations in 11 cities across the archipelago next year, from five outlets in two cities today.
Bobobox co-founder Indra Gunawan said the start-up would target budget-conscious millennial travellers as part of the burgeoning domestic hotel market, valued at US$6bil this year, according to undisclosed third-party data.
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