BEIJING (Reuters) - Those who insult Chinese people should pay the price in order to deter would-be offenders from following suit, Chinese state media said in a sharply worded commentary, after remarks by a UBS economist about pigs sparked an outcry in China.

Paul Donovan, global chief economist of UBS's wealth management business, said in a podcast on Wednesday that consumer prices in China had risen after an outbreak of African swine fever killed a vast number of pigs and cut pork supplies.