Fans watch ICC cricket world cup match between India and Pakistan, on a screen at a brewery in Bengaluru, India, June 16, 2019. REUTERS/Karina Dsouza
BENGALURU (Reuters) - Indian advertisers are on track to spend more than $400 million (315.73 million pounds) during this year's ICC Cricket World Cup, looking to cash in on a mania that is smashing viewing records in the world's biggest market for the sport.
About 1.5 billion people are expected to watch the tournament worldwide, more than 15 times the audience for the Super Bowl of American football.
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