SIM Choo Kheng has much in common with fellow Penangite Jimmy Choo. Both are better known outside Malaysia for something that their homeland is not well known for — creating theme parks and high-fashion shoes.
Sim has 23 years’ experience in the international theme park industry. From humble beginnings in Air Itam, he ventured to tough markets in the former Soviet Union, Eastern Europe, Iran, Syria and Yemen.
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