KUALA LUMPUR: With the completion of the migration of Astro Malaysia Holdings Bhd
's existing subscriber base to the B.yond high-definitiion (HD) TV platform, the company expects average revenue per user (ARPU) to possibly increase.
“We have proven our hypothesis, which is once they have the set-top-boxes (STBs), they would take up the products and services. We've seen our ARPU grow 5% year-on-year from RM89 to RM93,” said chief executive officer Datuk Rohana Rozhan.
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