How CMOs retain edge in age of data-led creativity


Gregg Paull will be the head of the judging panel at Marketing Magazine’s CMO awards 2019! Other prominent figures in the judging panel include, John D Chacko(pic), president of International Advertising Association Malaysia, Datuk William Ng, president of Enterprise Asia, Andreas Vogiatzakis, group CEO of Star Media Group, Joel Neoh, founder of Fave Group, Surina Shukri, CEO of MDEC Malaysia, and Albern Murty, CEO of Digi Telecommunications Malaysia.

PETALING JAYA: When it comes to marketing and advertising, a lot of things have changed within the marketplace in the last two decades.

Perhaps the most important development has been the pace of digital transformation and the rise of data-centric approaches to creativity as well.

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