A man uses a mobile phone in front of an advertisement board bearing the image of Pokemon Go at an electronic shop in Tokyo, Japan, July 27, 2016. REUTERS/Kim Kyung-Hoon/File Photo
TOKYO: The Pokemon Company said it was developing "Pokemon Sleep", an app that tracks users' sleep and turns it into gameplay, and plans to launch it next year.
"We want to turn sleep into entertainment," said Tsunekazu Ishihara, the CEO of the Pokemon Company, which was set up with investment from gaming firms Nintendo Co Ltd, Game Freak and Creatures.
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