KUALA LUMPUR: Petronas Dagangan Bhd (PDB) is looking to increase its non-fuel revenue to 30% in the next two to three years from the existing 10% by reinventing customer experience at all its stations while collaborating with potential retailers.

Managing director and chief executive officer Datuk Seri Syed Zainal Abidin Syed Mohamed Tahir said the move was to ensure that PDB would be able to sustain its revenue stream and shareholder return, as well as attracting younger patrons.