Rohana: ‘We think in five years we can easily be in 90 of Malaysia’s households by virtue of our pay and NJOI models.’
KUALA LUMPUR: Astro Malaysia Holdings Bhd
is targeting to serve 90% of Malaysia’s households and increase its average revenue per user (arpu) to RM119 in five years’ time.
Astro’s free satellite TV service, NJOI, which is also Malaysia’s first free satellite TV service, is expected to be the driver of Astro’s reach growth, besides its pay TV model.
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