KUALA LUMPUR: Tenaga Nasional Bhd (TNB) has won “Brand of the Year” award for 2018-2019, under the power category of the national winners for Malaysia, at the prestigious World Branding Awards. The first time TNB received the award was in 2014.

In a statement Thursday, TNB said its chief corporate officer Datuk Wira Roslan Ab. Rahman received the award from World Branding Forum chairman, Richard Rowles at Kensington Palace, London recently.

Winners are judged through three streams — brand valuation, consumer market research and public online voting. Seventy per cent of the scoring process comes from consumer votes.

Rosland said the award was a testament to the dedication and commitment of 35,000 employees who work hard in building and growing our brand.

“It has been both a challenge and a gratification to provide the best brand experience to our 9.4 million customers as consumers today are more discerning than ever.

“The award will drive us to to work harder to strengthen the brand through the provision of the best customer and brand experience,” he said, adding that TNB was committed to create a “Better. Brighter.” future for the nation and its people.