EPIDEMIC Sound, backed by Spotify’s investors, is one of a new wave of music companies expanding rapidly on the back of demand for easy access to original music from commercial users, especially YouTubers.

The global market for digital content creation, a rapidly expanding part of the entertainment industry and the quickest growing part of Epidemic’s business, is valued at nearly US$11bil (RM45bil) and is expected to grow around 17% a year until 2025, according to market research firm Kenneth Research.