Mapping out business opportunities


Women drawing a community map using the kolam art form in Ayyampatty in southern state of Tamil Nadu, India July 14, 2019. Thomson Reuters Foundation/Anuradha Nagaraj Mapping it out: Women drawing a community map using the kolam art in Tamil Nadu to identify business opportunities in the neighbourhood. — Reuters

OUTSIDE her house in south India, Maria Victor embarks on a decades-old morning ritual that has turned into a key planning tool for impoverished women running small enterprises.

Before her family wakes up, she sweeps her doorstep, splashes water to settle the dust and sits down with a box of rice flour to draw a kolam, a traditional drawing found across south India thought to bring prosperity to homes.

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