Having reached the 10-year mark, which is very rare for any K-pop act, Girls’ Generation is considered a textbook example of how to succeed in the K-pop industry. The iconic group’s influence is enormous, notching countless awards and numerous hits.

The revelation on Oct 9 that three members of Girls‘ Generation are leaving their agency raises questions about the group‘s future: Will the group weather the storm intact or will it be the final straw for this legendary brand?