"Lana Del Rey may be up to something," remarked Pitchfork after posters cropped up in Los Angeles featuring a lidded portrait of the singer superimposed over a starry skyscape and the word love”.

The following day, on Feb 18, Del Rey proved them right by releasing a new song, Love, with the cover art mirroring the posters. On Feb 20, Del Rey released the video for the track. The new track shot up to No. 1 on the Billboard + Twitter Trending 140 – which measures the conversation around artists and their music on Twitter in real-time acceleration – shortly after it dropped. The song was produced with Del Rey's regular collaborator Rick Nowels, with contributing producers Benny Blanco and Emile Haynie.