In 'Bird Box', survivors must wear blindfolds or be exposed to supernatural entities that embody their deepest fears and drive them to suicide. Photo: Netflix
How do you get millions of people to talk about your movie or TV show with zero promo dollars?
Netflix has once again demonstrated its prowess in exploiting the social-media zeitgeist with a warning about the so-called “Bird Box Challenge”: The company is urging people to not get hurt if they’re emulating Sandra Bullock or other blindfold-wearing characters from Bird Box, the post-apocalyptic thriller it released last month.“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” Netflix tweeted from its primary account on Jan 2.
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