Radio is still an important medium, especially to those stuck in traffic jams every day. — Filepic
A recent survey by market research institute GfK revealed that up to four million listeners tune in to The Star Media Radio Group (SMRG) stations weekly.
A staggering 89% of SMRG’s listenership are concentrated in urban-centric areas. The survey also showed that SMRG chain of channels – 988 FM, Suria FM, Red and Capital FM – sustained a core target audience of 20 to 39-year-olds with a 44% share in that market.
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