(From left) Malaysian Advertisers Association president Margaret Au Yong, Malaysian Association of Advertising Filmmakers president Khoo, Finas director general Kamil and Association of Accredited Advertising Agents president Datuk Johnny Mun launch the production agreement. Photo: The Star/Muhamad Shahril Rosli
A new production agreement for TV commercials will not only benefit the advertising industry but soon the film industry too.
Effective March 1, the various parties involved in the advertising film production industry, namely, production houses, advertisers and advertising agencies, must sign a contract each time a TV commercial is made to regulate the quality and efficiency of production services provided.
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