The initial series of IAmElemental action figures seen above, representing what their makers call "the seven elements of courage", with realistic body proportions and empowering attributes.
A new breed of female superhero toys seeking to empower girls with earthy values and they are taking the Internet by storm.
IAmElemental is a new range of action figures designed for young girls which aims to foster creativity and change the perception of superpowers.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
