The newly-formed Cultural Economy Development Agency (Cendana) is on a mission to rethink how Malaysian arts and culture can be transformed into an economic force. The recent launch of the Kuala Lumpur As A Cultural And Creative City Report,  a collaboration between agencies and public and private organisations, has set the ball rolling.

The Kuala Lumpur As A Cultural And Creative City Report was commissioned by Cendana, Ministry of Communications and Multimedia (KKMM), Yayasan Hasanah, Yayasan Sime Darby, Think City, MyCreative Ventures, British Council Malaysia and was undertaken by a consortium comprising of My Performing Arts Agency, Frost and Sullivan Malaysia, and Tom Fleming Creative Consultancy, a leading international expert on the cultural and creative economy.