Adidas has launched a new campaign called “I Got This” which is adopting a strong, bold and powerful message. According to the brand, the aim is to grab attention and provide authentic, visceral and compelling content that enables the athletic woman to live her life the active way.

Featuring local personalities such as Sarah Lian, Sharifah Sakinah, Joanne Yew, Pamela Chong, Megan Tan and more, I Got This taps into the insight that active women are always “on”, and committed to their training routines all year round.