The store-opening is part of the brands strategic overhaul to revamp how beauty lovers experience CoverGirl and It will be the first mass legacy beauty brand to launch a flagship store in North America.
Coty Inc is rebranding CoverGirl and fans of this mass market beauty brand will get to experience its products in an experiential setting.
So, if you’re heading to New York City later this year, you’ll be able to revisit this American beauty brand but in a whole new setting.
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