Dior's artistic director Kim Jones has designed custom ensembles for BTS. The K-pop boyband will be wearing his designs during their upcoming world tour "Love Yourself: Speak Yourself". This is the first time that Dior has created men's stage wear for a pop band.

A global music sensation, the seven-member South Korean boyband has sold over 10 million album since its debut. BTS is the first-ever Korean act nominated for a Grammy, as well as to have landed the top spot on the Billboard 200 and Social 50 charts. It was also named named one of Time's 100 Most Influential in 2019.