Millie Bobby Brown is the latest celebrity to put her stamp on the beauty business. The 15-year-old Stranger Things star is launching a beauty brand dubbed Florence By Mills, as reported by WWD. The news follows Instagram Story posts by the actress teasing a new project beginning with ‘F'.

The new label, which is named after the actor's great-grandmother Florence, is aimed at Gen Z shoppers. It is vegan and cruelty-free, and will reportedly span makeup and skincare products such as face mist and eye gel pads.