Exciting developments are happening in Sabah as part of Visit Malaysia 2020 (VM2020). For a start, the state will host the Pata (Pacific Asia Travel Association) Adventure Travel Conference and Mart next year, the first time this prestigious affair is being held in the country.

The ninth iteration of this event by Pata takes place in Kota Kinabalu Feb 12-14. It is the region’s leading travel trade event dedicated to the adventure travel industry, with conferences and travel mart components that bring together professionals involved in adventure travel and responsible tourism.