Many discussions about travel and hospitality often revolve around two extremes – budget and luxury. What about travellers in between? Here’s where the midscale space comes in. It’s a trend that’s been picking up momentum in the hotel business.

In Malaysia, a handful of brands has been pushing the midscale space into the limelight. Hospitality groups such as Hilton, Ascott, Radisson and Accor have either launched or announced plans for new mid-market properties here in recent years.