A growing number of budding Sabahan handicraft makers are turning to social media to promote their goods. Many of them are using social media platforms like Facebook and Instagram to introduce Malaysian-made handicraft to the world.
“There is a number of youths, including fresh graduates from Institut Kraf Negara, who are interested to learn traditional handicrafts. The plus point is they are using social media channels to boost sales. There’s so much potential in local handicraft. It’s a matter of finding the right channels to market it,” says Kraftangan Malaysia (Sabah) director Abdul Halim Ali during an interview in Kota Belud.