Ryan Reynolds: 'Drink my gin, be like me.' Photo: AFP
Haven’t heard of Aviation Gin? Odds are you’ll hear more about it now, after the American gin-maker enlisted the star power of Ryan Reynolds as an investor and male model for the brand.
Along with acquiring part ownership in the brand, Reynolds will also oversee the day-to-day business operations and creative direction, along with lending his pretty face and rugged masculinity as a prop for advertisements.
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