Vodka used to be the king of spirits. In some ways, it still is, being the top-selling spirit category in the world, and some of the brands were the highest-selling in the world in terms of volume.

These days, it still accounts for about 29% of total spirit sales worldwide, according to an August 2017 report by IWSR (International Wines and Spirits Record), but sales of the category have been declining over the past year. In fact, a huge decline in vodka sales has been blamed for the overall decline in global alcohol sales, with other spirits like gin, tequila and whisky picking up the slack. There are signs that vodka could make a comeback, however, thanks to the rise of craft spirits and more unique entries into the category.