In 2014, Im Cheah and her husband Joon Yee decided to spice up their son’s first birthday party with some popcorn. “We came across this recipe – it had alcohol in it, so we thought we might as well try it. And we had some bacon on hand, so we said, ‘Eh, let’s just put it inside lah’,” says Cheah.

The result was revelatory and although Cheah knew she was on to something, she had a full-time job in advertising and was too afraid to take a leap of faith, so making bacon popcorn was relegated to a hobby. But then in 2016, her brother’s death led her to do something more tangible about her passion.