When the media first caught wind of Pharrell Williams’ new song 100 Years being released in 2117, many of us assumed the year was a typo. It was a stroke of genius as from the word go, interest had already been piqued and people were all curious about “the song that would not be heard”.

The unique composition created by Pharrell was an innovative project done in collaboration with the premium cognac brand Louis XIII due to a shared dedication to environmental issues. A creative expression of the delicate relationship between nature and time, it speaks of the effect humans have on their environment.